Episode 1: Elevate Every Interaction: Mastering Retail User Experiences

In association with Chargebee

Recorded live at the second SubscriptionX, part of RetailX Event’s Spring Festival 2024, this five-episode series looks at all stages of the retail subscription economy – from scaling a subscription first business; the importance of the right technology; how AI will impact creativity; and building a community through user experience and collaboration.

Each episode will see Katie Searles, editor at InternetRetailing, joined by a member of the Chargebee team and a special guest speaker.

Desi Reuben-Sealey, Senior Manager UX, Victorinox (Swiss Army Knife), joins Katie and Michael in the booth for a look at the importance of user experience – whether that is in a physical store; a direct-to-consumer offering or a subscription service.

Discussion points in this episode:

• How can retailers ensure high quality user experience across multiple touch points?

• Why excellent and on-going customer service is key to a legacy brand

• The part brick-and-mortar stores have to play

• Desi’s taste in watches